Adam Morse

Designer

Projects

Writing

Work

Design leader and engineer with a career-long focus on stress-testing the limits of automated design, from founding generative startups to leading computational R&D for the Fortune 50.

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Sanity

Principal Product Designer

Accelerated the product discovery pipeline by partnering with Sales to validate greenfield products with high-value customers, ensuring technical R&D aligned with market needs. Identified and cut low-value projects. Helped design and launch new App SDK, functions console pane, and saved queries for GROQ.

Components AI

Designer / Co-Founder

Founded startup to create new design tools. Grew to tens of thousands of users and millions of generated designs. Used by people at MIT, Google, Nvidia, Bytedance, and more.

Publicis Sapient

GVP of Computational Design

Co-developed Rapid Response Team offering that utilized generative design to radically accelerate prototyping to delivery timelines for global enterprise clients. I focused on shifting internal processes from computerization to computational design, directing a team building the R&D tools necessary to prototype and iterate at the speed of AI.

Cloudflare, Inc.

Principal Product Designer

Led the end-to-end redesign of the Dashboard and Analytics. Created Account Analytics product. Managed design system, component library, and custom prototyping environment to accelerate product development lifecycle. Built out the London product design team.

Compositor

Designer

Helped build and design a suite of react based design tools including Lens, X0, Iso, and Lab which lead to the creation of MDX.

The Grid

Director of Design

Worked with a premier team of designers and engineers to stress-test the automation of visual design at scale. Managed the end-to-end product loop and the front-end execution of generative systems for typography, color, and layout.

Blue Bottle Coffee

Senior Design Engineer

Refactored legacy CSS architecture to implement consistent theming and scalable UI primitives, significantly reducing technical debt and improving site-wide maintainability.

Salesforce

Lead Product Designer

Helped design Salesforce1 and launch first public style guide and component library for internal and external use. Created design tokens with Sönke Rohde.

Stitch Fix

Lead UX Designer

First designer. Led design of consumer product, packaging, and internal tools.

Opower

Software Engineer

Architected front-end for a push channel platform serving 70+ utilities, leading the internationalization and launch of 2 highest revenue generating products.

Casting Networks

Designer

Redesigned Search interface that's used to cast more than 90% of all national commercials.

Vertex Productions

Designer

3D modeling, concept design, and illustrations for Wright Flyer exhibit in Chicago, Lusail Doha water park, and more.