Adam Morse
Designer
Projects
- RandomA11y
- CSS Stats
- Generative Avatar System
- Color
- Image Colors
- Supervision
- Supervision - Multiplayer
- Tachyons
- MRSJXN
- CLRS
- Envelope Collective
Writing
- On-Demand Video to On-Demand UIMAR 24, 2025
- An Introduction to Pen PlottingDEC 1 2022
- Design ReadingAPR 12, 2020
- Building Randoma11yNOV 11, 2019
- Chaos DesignOCT 10, 2019
- Component Styling APIJUN 18, 2018
- Growing up with DogmaAPR 3, 2017
- Developing UIAPR 21, 2016
- CSS and ScalabilityMAR 30, 2016
- The Veil of IgnoranceMAR 23, 2016
- Too Many Tools and FrameworksAUG 11, 2015
Work
Design leader and engineer with a career-long focus on stress-testing the limits of automated design, from founding generative startups to leading computational R&D for the Fortune 50.
Sanity
Principal Product Designer
Accelerated the product discovery pipeline by partnering with Sales to validate greenfield products with high-value customers, ensuring technical R&D aligned with market needs. Identified and cut low-value projects. Helped design and launch new App SDK, functions console pane, and saved queries for GROQ.
Components AI
Designer / Co-Founder
Founded startup to create new design tools. Grew to tens of thousands of users and millions of generated designs. Used by people at MIT, Google, Nvidia, Bytedance, and more.
Publicis Sapient
GVP of Computational Design
Co-developed Rapid Response Team offering that utilized generative design to radically accelerate prototyping to delivery timelines for global enterprise clients. I focused on shifting internal processes from computerization to computational design, directing a team building the R&D tools necessary to prototype and iterate at the speed of AI.
Cloudflare, Inc.
Principal Product Designer
Led the end-to-end redesign of the Dashboard and Analytics. Created Account Analytics product. Managed design system, component library, and custom prototyping environment to accelerate product development lifecycle. Built out the London product design team.
Compositor
Designer
Helped build and design a suite of react based design tools including Lens, X0, Iso, and Lab which lead to the creation of MDX.
The Grid
Director of Design
Worked with a premier team of designers and engineers to stress-test the automation of visual design at scale. Managed the end-to-end product loop and the front-end execution of generative systems for typography, color, and layout.
Blue Bottle Coffee
Senior Design Engineer
Refactored legacy CSS architecture to implement consistent theming and scalable UI primitives, significantly reducing technical debt and improving site-wide maintainability.
Salesforce
Lead Product Designer
Helped design Salesforce1 and launch first public style guide and component library for internal and external use. Created design tokens with Sönke Rohde.
Stitch Fix
Lead UX Designer
First designer. Led design of consumer product, packaging, and internal tools.
Opower
Software Engineer
Architected front-end for a push channel platform serving 70+ utilities, leading the internationalization and launch of 2 highest revenue generating products.
Casting Networks
Designer
Redesigned Search interface that's used to cast more than 90% of all national commercials.
Vertex Productions
Designer
3D modeling, concept design, and illustrations for Wright Flyer exhibit in Chicago, Lusail Doha water park, and more.